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Friday 4 May 2012

Tired of Reading? Let’s Enjoy The Star, First Talking Newspaper


by Mohd Norehsan Mohamad 2009167297


"If young readers abandon newspapers and newspapers abandon young readers, democratic society will be diminished. It's a serious issue that must be addressed," - Aralynn McMane (2011)

Running a newspaper is not an easy task, especially in today's globalised and digital world, where events are constantly changing. Like any other business, one must move with the times to stay relevant to serve society and help the nation move to a higher level of achievement. Thus, the media industry is undergoing a major transformation by embracing digital technologies.

Credits to The Star one of Malaysia’s English newspaper for projecting The Star ePaper which makes timely content available to consumers in a simple and meaningful way. With great interactivity, fun, innovative and different it is the surest way to engage with tomorrow’s readers and provide today’s subscribers with a wide range of options.




The Star ePaper are replicating the printed version of The Star newspaper by delivering the full 100 percent content of the publication as well as it segments. Besides, The Star ePaper subscribers are giving the opportunities to choose the two new ways to read the paper in way they preferred. Subscribers can access it through online via the Web or downloaded to a PC, smartphone (iPhone and Android), or tablet (iPad and Samsung Galaxy Tab).

The most exciting about The Star ePaper are when your hands and eyes may be busy, you can just tab on the listen icon in the text view format and the audio reader can read the news for you. Besides, you can even access to the missed edition of The Star and shares it with your family and friends via Facebook, Twitter or e-mail. Moreover, if the text is too small then you can enjoy view it bigger by zooming on the page as The Star epaper providing high resolution of images. Therefore, don’t hesitate to experience and subscribe for The Stars ePaper, an experience reading in a whole new way.

Sources: http://www.prweb.com/releases/newspaperdirect/star-malaysia/prweb9381914.htm
http://thestar.com.my/subscribe/about.html

1 comment:

  1. woohoo. The technology nowadays are getting sweeter. Catering to the lifestyle of people today. Those who are busy and those who are lazy :D
    Great piece Ehsan.

    ReplyDelete

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