By NurLiyana Binti Mohamad Munir 2009331937
If before this we have already seen the
effective new media approach by Chester Zoo in attracting visitors to come to
the zoo, then this time we will shift that mood and have a closer look onto a
poor new media approach by world’s biggest banks.
Chester Zoo has taken a prudent approach in
new media with their efforts to attract interest and attention of visitors to come
and visit their zoo. They have upgraded their website and use the linking
iFlickr application, a photo-sharing website where anyone can upload and tag
photos, browse other photos and add comments.
However, it’s a total different case with
approach taking by some of the world’s biggest banks. A survey show that most
of the banks have not taken the appropriate measure in conducting a more
consistent and thorough strategic approach towards social media.
Most of major banks especially in the US failed to engage with their public using the appropriate social media tools. And even if they used social media strategies, there were no recent updates or fewer activities. Only a few banks have taken the approach to use social media in staying connected and in touch with their clients. Among them are Deutsche Bank, Crédit Agricole and BNP Paribas and Credit Suisse. They have done well in engaging with their clients through Facebook, LinkedIn, Twitter activities, Youtube and mobile application offerings. Other than that, most of the leading banks failed to make use of the social media tools in attracting their clients.
Thus, it is time for corporations out there to make use of the social media tools in one of the way to communicate and stay connected with their clients. It is vital as we are living in a world of rapidly growing new media market.
What about banks in Malaysia? Are they doing a good job at promoting their organization through social media?
ReplyDeleteAs for my concern, I believed they do. Those banks in Malaysia are moving along with the development of technology.
Lets see others opinion..
I do believe banks in Malaysia are doing a great job updating their website. CIMB and Maybank are at least. Not sure about other bank though.
ReplyDeleteYes. I am absolutely agree with Farhana and Naqiah. Our bank had done a good job in utilizing the social media. As far as I concern, Maybank and CIMB had a great website and they are also connecting with their customer through Facebook and Twitter.
ReplyDeleteNot to forget Maybank and Bank Islam as well Nurul Aini:) Both banks has indeed done an astonishing job on catering the needs of their publics.
ReplyDeleteThis post is good for a newbie. They can know the basic of digital marketing and the importance of sms businesses.
ReplyDelete