Success of New Media and Government vision

by Mohamad Khairul Azril 2009557759

The beginning of the advertising campaign using the 1Malaysia concept throughout the new media has been described as having profitably met its targets. Thus developments of new media in Malaysia were no longer rare news. It is very much reflect effort that been taken by the government where almost all the department in the government office and services using the new media as the portal and the medium to interact. Normally the use of the FaceBook, tweeter and blogs became very popular among them. It is very easy to interact with the customers (us) using the new media approach. This is suiting the vision of the Prime minister itself “People First Performance Now”.


According to Datuk Seri Kamaruddin Siaraf, there are three reason that been describe as a back bone of the successful of the new media and its technology. The first one would be the introduction of the Multimedia Super Corridor MSC in Malaysia. It is the biggest reason because its open a new path of the technology in Malaysia, which is indirectly give advantages for Malaysian.

Then second reason is second reason was the rise in political awareness between Malaysians, with a mounting number of Malaysians viewing a keen significance in democracy, human rights and good governance. It is very helpful using the new media as a part of the governance even it also have a pros and contras.

Last but least his talk about about the loss of trustworthiness among the traditional media due to press self-censorship. He believes that the readers nowadays are more particular when it comes to information and source. They are more to use the internet in order to get the information as well as news.

Reference: http://mynewshub.my/2011/07/21/success-of-internet-new-media-in-malaysia/