The Effects of Social Media Networks in the Hospitality Industry

by Nur Akmal Binti Abd Hamid 2009974829


Nowadays the significant utilization of the social media network has been seen as the medium of transmitting a message was tremendous. Often seen as the new Agora for this millennium decade new media held the most power in connecting people around the world. However, the hospitality industry somehow has not seen this technological change as the opportunities in penetrating the new segment of market. The preference to use the traditional media as a medium of promotions made them left behind than most of the industries. The function of the social media is basically to the marketing of products and services for the hospitality industry.




What are the platform provide by the social media? And what will be the significant of using them? Social network offers media technologies that can facilitate online functionality and monitoring perspectives wherein the data gathered can be used to develop their services for customer satisfaction. Facebook, LinkedIn, YouTube, Blog and Twitter was made to help in downy the progress of the marketing strategies to expose themselves to the massive audience of the social media users. The hospitality industry can market themselves in social media and networking.

 Hospitality industry can use social media to engage customers and clients in dialogue and recognize their needs. Through these networking sites, hospitality industry can interact with consumers before, during, and after the vacation experience. Social media is relatively new and the advantages are abundance such as it is affordable, it is viral and has the potential to spread brand awareness quickly and far and it is said to be able to develop link baits, attention and massive amounts of traffic. However, it may not be appropriate for all hotel chains.

Ergo, the social media networks behold gazillions of opportunities that need to be utilized by the hospitality industry. Whatever the decision made by the practitioners in order to post on net made a huge impact on the ROI of the organization. The setup of implementing the social media channel will benefit both parties and engaging your clients and customers for past, present and future purposes.

ROI- Return on Investment
Source: http://digitalcommons.library.unlv.edu/cgi/viewcontent.cgi?article=1694&context=thesesdissertations