by ‘Ainul ‘Aziem Binti Rahiim 2009534884
Founded in November 2008 by Andrew Mason, Groupon offers members discounts on everything from meals at restaurants to shopping excursion. Groupon is an e-tailing discount service that offers subscribers daily discounts on all manner of goods and services focused on local markets. Groupon, a name that blends "group" and "coupon," presents an online audience with deep discounts on a product or service.
Using the principles of collective buying power, Groupon offers extraordinary discounts with popular businesses and shares them with subscribers via free daily emails. The deals are activated only when a minimum number of people agree to buy, encouraging subscribers to share the promotion with family and friends. Groupon has created a powerful new marketing medium for products and services worldwide.
Through their strategic planning via collaborating with other social media such as Facebook and Twitter, Groupon have won over millions of customers across the world and their expansion is set to continue at a rapid pace towards upcoming years. No doubt by using Groupon as an internet advertising strategy can be a great way to introduce our business; especially to our local community. In other word, Groupon symbolize a simple and lucrative business as they are expanding fast, though the market is increasingly competitive. It works like e-Bay that collects things from other entities and advertises it at the reasonable price accordingly.
Based from Todd Wasserman (2012) via mashable.com, he indicates that Rihanna currently has 53.4 million Facebook fans which make her the second most popular musician on Facebook, behind Eminem. With Rihanna consumed by her tour, the challenge was to give all those fans something to do on Facebook, preferably something that promoted the new album. The app challenged listeners to “like” a page and then go on missions to uncover content. By using Groupon, her fans can easily buy her new songs without have to go out or downloaded it from somewhere else as Groupon provide special offers and trusted services.
Evaluation
Groupon had a lot of success in its early stages, but the model of group buying has limited barriers to entry. Whether it can turn its popularity into profit will be determined by the reliability acceptance by customers.
References:
http://www.forbes.com/forbes/2010/0830/entrepreneurs-groupon-facebook-twitter-next-web-phenom.html
http://newmediapartners.co.uk/index.php?id=1023
http://www.socialmediaexaminer.com/will-groupon-really-boost-your-local-business/
http://mashable.com/2012/03/15/rihanna-unlocked-facebook/
No comments:
Post a Comment