BABY AVERY LYNN GOES VIRAL

By Syazana Saraa Abas Bt. Abas 2009728197

The story begins
When others babies are learning to walk and talk, Avery Lynn Canahuati, 5 month old, is fighting for her life with Spinal Muscular Atrophy (SMA) which affects the spinal cord and brains causing her slowly becoming paralyze. Her parents was told that she only have between now and the next 18 month to live. In order to make their daughter’s feels doing normal stuff like other kid, Mike and Laura Canahuati have created a blog to help Avery’s fulfilling those wishes.

Apart from that, it gives them a platform to help and educate the public on the awareness of SMA. From time to time, they will update the blog (http://averycan.blogspot.com/) showing Avery’s journey in crossing out their bucket list of wishes. Avery’s story has become viral through the internet overnight and has touched millions of hearts just by reading her story. In every post posted on the blog, they will not forget to share and promote SMA and encourage the public to donate to help children with SMA disease.

Spreading the SMA awareness
While spreading the awareness of SMA, Avery’s story has catches many attention such Ellen DeGeneres Show as her parent says its Avery’s favorite show and ABC News who gives a positive feedback and supports the cause they are doing. Right now, their blog has reached more than 1 million views and growing day by day. Many other independent bloggers has also response to Avery’s blog and helps spreading the awareness to their readers and followers.

Using social media
With easy access to social media, Avery’s parent decided to use various social media in spreading the awareness by using blog, Facebook, Tweeter, Tumblr, YouTube and linked them to Fight SMA and Muscular Dystrophy Association webpage so that the public can learn more about the disease. The usage of social media is to attain broader target audience and intimately communicate with the public directly. The public can keep up to date on what is happening and feels close to them.

Creating awareness is important to educate and inform the public about the problem faced. By providing enough information and outstanding interest to gain public attention, an ordinary person definitely can bring huge changes. Right now what Mike and Laura Canahuati hopes is for their child to get better and they are just another parent who are trying to shower Avery Lynn Canahuati with lots of love in limited period of time.

This is one of Avery’s video in fulfilling the wishes.




References
http://averycan.blogspot.com/
http://www.facebook.com/AverysBucketList
https://twitter.com/#!/AveryBucketList
http://www.tumblr.com/tagged/avery-lynn-canahuati
http://www.youtube.com/user/averysbucketlist
www.fightsma.org
www.mda.org
http://abcnews.go.com/blogs/headlines/2012/04/parents-bucket-list-for-dying-baby-girl-goes-viral/

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Implications Of Internet Towards Public Relations Communicators

by Farhana binti Ibrahim 2009196565

“The smaller the company, the more frequently social media is used to improve external communication”
- Josh Gordon (2011)

For any organizations, one of the greatest inventions is obviously the Internet. Its continually increasing popularity opens up countless opportunities for improving the ability to practice one profession. The Internet facilitates nearly every imaginable form of communication that a PR practitioner could invade on. However, putting aside all the great things about the invention of the Internet, it is also welcoming a world without traditional gatekeeper as an opportunity to take our message directly to the public.

Nothing is easy in this world. We are being challenged every single day either we realizes it or not. With the advancement of technology that is at present now, it made the world more fragile than it was before. In line with what stated with PR Newswire (2011), public relations practitioners must commit to lifelong learning, since the state-of-the-art for public relations in new media is likely to continue evolving rapidly for years to come. The Internet has however taken into its place in accommodating every each of our lives.

i. Corporate and personal brandjacking
According to Owyang (2008), it has becoming more and more common that a brand or an individual can easily be brandjacked as others take their user name, domains, and assert themselves as someone else. Given there are hundreds if not thousands of websites to monitor one’s brand, squatting these names will increasingly become difficult over time. Every 60 seconds, 13 hours of content are uploaded to Youtube, and millions of tweets are generated every day. With so much content being created, how will one filter out what is accurate anymore?

ii. Measurement and Return-On-Investment (ROI)
Internet is the new present hip that can be penetrated by anyone in the world. According to Owyang (2008), it is a movement where anyone can participate which resulted in low or no revenues for most participants. For example, there are millions of blogger, and only a few of them can claim serious revenue and even smaller subsets have built media empires.

iii. Time
Besides its relationship with the public, PR practitioners also need to improve their time in responding towards the media or reporters who would call for information or giving comments. In the current situation now, a deadline is whenever a reporter feels he has enough information to go with the story, and that creates a danger to the PR practitioners.

Besides the all the challenges that PR practitioner needed to go through, it also give some beneficial implementation towards them. Internet has been a compact provider as it is filled with information. Everything is just at your fingertips, where you click and the answer pops out. Without realizing it, Internet has got the attention of every single person in this world. Everyone wants to penetrate into Internet as it is can be categorized as a powerful source towards the modernization that we are facing right now.

i. Using the Internet for Research
It is undoubtedly that every each of organization today has its own websites where it provides valuable information for the public to obtain. Besides using the Internet for research, it also can be useful for PR practitioners to obtain news coverage. News has been transformed into Internet in order to make it easier for practitioners or public at large to retrieve any updates in the world as local news can be generated globally for everyone to retrieve.

As stated before, the Internet is conversed into a two-way communication style. It is where Internet gives opportunity for public to voice out. It acts as a grassroots opinion where people chatter in newsgroups and electronic newsletter. It is making it easy for PR person to detect any comments over the 100 million voices being spoken.

ii. Using the Internet to Speak Your Piece
From the Web, one can create a website for the importance of your clients, or your practice. A website should be an interactive component; therefore, it is not advisable for PR person to only post the corporate brochure. It also permits one-on-one communication, so don’t just broadcast but instead narrowcast and if it is possible, one should create an online community in order for public to ask questions or so. Having a broadcasted newsgroup is also very beneficial towards the PR practitioners. You can visit, listen and speak towards any comments. One must bear in mind to apply good public relations principles where do not falsified the content or spread information that can confuse the public. It is also good for one to dialogue with truth-seekers who have an open mind on certain subject matters.


In conclusion, the presence of Internet has affected millions of people around the world. It has becoming a necessity for every organization and of course a PR practitioner needs to be more aware and conscious on the whereabouts of their companies.

References
Armano, David (2009). Five Challenges Social Media Will Bring to Business. Harvard Business Review. Retrieved from http://blogs.hbr.org/cs/2009/08/a_recent_ survey_conducted_by.html. Accessed on 23 April 2012.

James, L. Horton (2009). PR and Social Media. Retrieved from http://www.online-pr.com/Holding/PR_and_Social_media.pdf. Accessed on 24 April 2012.

Owyang, J. (2008). The Many Challenges of the Social Media Industry. Web Strategy. Retrieved from http://www.web-strategist.com/blog/2008/08/07/the-many-challenges-of-the-social-media-industry/. Accessed on 24 April 2012.

PR Newswire (2011). White Paper Mastering Public Relations in Social Media: Engage Opportunity Everywhere. PR Newswire Association LLC.

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DNP: Creating a New Media Business Opportunity and Technology Platform

By Nurul Shazzlina Binti Azmey 2009560757

”The project we engaged in with PARC resulted in a technology which we at DNP feel will innovate the way we conduct our information communication business. PARC has a unique competitive advantage. The ethnographic approach was very significant, and there are a variety of researchers spanning a variety of fields. They are able to create original solutions, and develop prototype systems that exceed the ability of competitors.”
-Fumio Saito, General Manager, DNP-


In this era of globalization, there are many ways to communicate with each other and global village now is active practicing in human society nowadays. In creating a new media business opportunity and technology platform, founded in Japan more than a century ago, Dai Nippon Printing Co., Ltd. (DNP) is one of the world’s leading commercial printing companies, with an arrangement of businesses in publication printing, smart cards, packaging, electronic components, and more. Though the company had a long history of delivering information on paper and other materials, it wanted to capitalize on the emerging trend of delivering information in digital formats. DNP aimed to deliver this information via mobile devices so it could maintain market leadership and adapt to Japan’s “ubiquitously networked” society.


PARC ethnographers are experienced in combining their systematic observations of target populations with their knowledge of emerging technology trends. The team helped DNP to brainstorm, filter, and select the most promising business concepts for information delivery using digital media. Together, they realized that DNP could draw from its deep well of content assets and technical capabilities and combine them with PARC expertise in the latest context and activity that aware computing techniques to create a unique technology platform for a new business opportunity. The mobile platform would recommend information and content about local leisure activities, matched to the user’s location, time of day, and personal tastes while attracting local and demographically targeted advertisers. This consumer-friendly technology concept suits a culture in which young people increasingly turn to mobile devices for gathering information, browsing the web, and downloading content.


The new electronic book online service 2Dfacto

Completed within an accelerated 24-month timeframe, the project spanned three phases which are opportunity assessment, technology platform design with feasibility testing, and platform engineering and technology transfer. PARC ethnographers led initial discovery efforts, which involved defining the new technology platform concept, rendering it into a conceptual prototype, and evaluating it with target users and realistic functional walkthroughs in Japan. Next, to develop a working prototype, PARC ethnographers collaborated with PARC technologists who are combined in-house competencies in context modeling, preference modeling, recommender systems, location sensing, activity detection, mobile hand-held user interfaces, and text mining. Collaborating closely with DNP R&D groups, PARC scientists built a fully engineered prototype on a scalable server. They rapidly designed the base architecture for the system and implemented a skeleton platform upon which they built increasingly complex functionality and system intelligence, while DNP handled system refinements. Meanwhile, PARC ethnographers conducted fieldwork in Japan to ground assumptions about the user experience, gather specific system requirements, and ensure the product would be appealing to its target customers.


“Magitti”

Designed to create synergies with DNP’s strengths in the publishing industry, the resulting system (code-named “Magitti”) recommends information about local leisure activities based on the user’s real-time physical location, personal tastes, time of day, past behaviors, clues extracted from message content, and more. Smart-phone owners can use a one-handed touch interface to obtain this timely and relevant information without having to initiate a mobile-based search since the system detects activities and even predicts preferences as it learns. DNP used the PARC system as a prototype to further develop the platform while establishing relationships with Japanese retail outlets, content distributors, and mobile communication carriers. The company ran a number of user trials, most recently in Tokyo’s Ginza and Yurakucho districts, through a downloadable iPhone application called “Machireco” (literally, “city” + “recommendation”). DNP plans to offer the service for all smart phones later in 2010.

Conclusion of this collaboration with PARC, DNP acquired the technology platform, technical expertise, and core intellectual property for a new digital media business along with the knowhow for seeding such innovation in their own organization.


iPhone application called “Machireco” (literally, “city” + “recommendation”)

References
http://www.parc.com/services/case-studies/2201/creating-a-new-media-business-opportunity-and-technology-platform.html

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The Best Social Media Strategies: Starbucks

By Wan Nur Amirah bt Wan Yahaya 2009771731

 (MC22S5A)  

“Starbucks is one of the most admired companies in America.”

 - Fortune (2003-2010) -

According to TechRunch.com, Starbucks has been considered as a company which has implemented the best social media strategies (2010). Starbucks took the advantage in the social network ‘craziness’ by position itself in Facebook and Twitter. At the same time, Starbucks has penetrated the smart phone industry by being part of Blackberry, iPhone and Android applications. To stimulate the interest of its customers, Starbucks initiate My Starbucks Idea (www.starbucksidea.com) for customers to share their ideas and Flickr to share pictures.

Facebook 
With almost 26 million fans, Starbucks successfully promotes its brand and latest product in the Starbucks’s Facebook fan page. According to Porterfield (2010) Facebook is still leading contender of social networking sites with unique audience of 125.2 million visitors. In this page, customers are also given a space to express themselves in relations with Starbucks services. Eventually, a viral marketing is formed through these connections. Viral marketing or commonly known as marketing buzz is an internet version of word-of-mouth marketing (Armstrong & Kotler, 2005) that spreads like a virus. When the customers tag Starbucks name in their status, they are letting their friends to know the brand, thus promoting Starbucks. With the existence of this page, Starbucks has promoted its brand to various people with just one click. In order to continuously be part of Facebook phenomenon, Starbucks should create more promotions via Facebook, such as online coupons and sharing ideas.

Twitter 
At the same time, Starbucks has positioned itself in microblogging, Twitter with over 1 million followers. Through Twitter, Starbucks promotes and alerts its followers on products, promotion and cause. They are also actively responding to users. But, what is actually Twitter? Twitter is actually a free service bending instant messaging, social networking and wireless communication through computer and cell phones to distribute 140 characters message about what is someone is doing (Horton, 2007). The usage of Twitter has increased because it is an appealing method. It is new, has a focused communication, brief and fits easily into computers and mobile phones (Horton, 2007). Twitter also creates a platform for Starbucks to reach its customers thus establishing a two-ways communication. In order to keep up with Twitter, Starbucks should consistently updates its account with the latest news and link it with its Facebook page promotions.


Mobile Applications
In addition, Starbucks has involved in iPhone, Blackberry and Android™ applications. According to Starbucks.com, the application can be used as a store-locater navigator that provides the directions plus the details on the menu, nutrition facts as well as designing customer’s own favourite drinks. The application also functions as Starbucks Card, a digital form of reward card that is used during the purchase of Starbucks items. The application is able to help customers to register their cards, check Starbuck Card balance, reload the card, track the stars in My Starbucks Reward programme and send a friend with an eGift (Starbucks.com). Since there is an increase in using smart phones (which is up to 60% in U.S. alone) (Lunden, 2011), it is important for Starbucks to stay ahead. Besides, by providing an easy and fun access to Starbucks services, Starbucks’s customers will feel ‘closer’ to the brand. As to evoke more interest, Starbucks could create Starbucks games within its smart phones applications.

Online Partnership
Online partnership creates a much effective access for companies who plan to reach greater audience. Starbucks has established a digital network partnership with Yahoo! that can only be connected when customers are using Starbucks wireless connection. According to Starbucks.yahoo.com, Starbucks Digital Network provides news (The Wall Street Journal, New York Times and USA) and entertainments in its network hub at http://starbucks.yahoo.com which can be accessed for free. According to Brownlow (2011), Yahoo! reported that there are 302 million users who are using Yahoo! account. This shows that Yahoo! has a wider coverage of Starbucks target audience. Besides maintaining its relationship with its customers through this method, Starbucks could also reach the new potential prospects. To reach greater audience Starbucks could also be part of Google’s and Mozilla Firefox for other online partnership.

Flickr
Flickr is a photo-sharing website where anyone can upload and tag photos, browse other photos and add comments and annotations (Educause, 2008) in which customers could share Starbucks experience by uploading their favourite drinks or simply share their experience in Starbucks. Starbucks has created a Flickr Starbucks group that currently has 7 million members. Basically, Starbucks has created a venue for sharing experience and building the relationship between Starbucks and its customers.

Community Website
Starbucks has also developed its own community website that encourages its customers to share, vote and discuss idea for the improvement of Starbucks services. By doing this, Starbucks are creating a mutual relationship with its customers. It basically positioned Starbucks as a company that concern over its public and appreciate their views. Starbucks could also include competition to enhance the interest of visitors to visit again the website.


Conclusion
Starbucks has basically design an effective communication plan by using this channel. It is beneficial for Starbucks business because more and more people are turning to the usage of the new communication media. Starbucks must respond and connect with the customers consistently so that the relationship will improve and maintain. Therefore, Starbucks made the right move by involving themselves in Facebook, Twitter, mobile application, online partnership, Flickr and community website as these tools have become a phenomena among the internet users. At the same time, Starbucks should explore more on these channels so that it can reach the public efficiently thus position Starbucks as one of the best brand.

 References:
www.starbucks.com http://techcrunch.com/2010/07/17/how-social-media-drives-new-business-six-case-studies/ http://net.educause.edu/ir/library/pdf/ELI7034.pdf. Armstrong, Gary & Kotler, Phillip. (2005). Marketing: An Introduction. International Edition. Perason Education International. Upper Saddle River, New Jersey. Horton, James L. (2007). Twitter. Retrieved from http://www.online-pr.com/Holding/Twitter.pdf Lunden, Ingrid. (2010). Smartphone Usage Up 60 Percent; Android Makes Biggest Gains. Retrieved from http://moconews.net/article/419-smartphone-usage-up-60-percent-android-makes-biggest-gains/.

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Raising awareness for a new text-messaging phone

by Eni Farhani Binti Abu Malek 2009136697
Text is surpassing talk, that is the new generation’s mobile phone culture which not only happened in US but also it happened around the world. LG aware this new communication revolution which made this Korea based company would like to reinforce a campaign that fully focused on text messaging to their target audience to promote enV, the new text messaging phones. Because of that, in 2007 LG has initiated the LG National Texting Championship, the first national US text-messaging competition. This competition launched in Los Angeles and the final stage happened in New York.



To promote the competition, LG use an aggressive publicity which include strategic media exclusives, pre-event teasers, and publicize it through trade, entertainment, business, and consumer lifestyles press. Instead of traditional media strategies, LG also applied new media that is online and offline calendar listings, recognizing popular blogs, email to colleges, and post at social networking sites for instance FaceBook and MySpace.

The results of such aggressive publicity is remarkable, thousands of people participate to win the National Texting Champion title. It was a successful competition and LG successfully made the competition as trendsetters and technology influencers. Most importantly, its target youth consumer aware the competition and create a buzz among media especially mobile phone media. Good Morning America, TODAY Show, The Early Show, FOX News, Last Call with Carson Daly, Reuters, Associated Press, NPR, ESPN Cold Pizza, New York Post, New York Daily News, TIME, Yahoo!, In Touch Weekly, MSNBC, and the Los Angeles Times are among the top media placement that cover the competition and the main objective to promote the enV mobile phones is successful because LG has become one of the Verizon’s highest selling mobile phones.

LG National Texting Championship still continues and in fact the competition has reached its fourth annual and become the most important text events in United States. This renowned text-messaging competition has reach into another level where international level LG has introduce LG Mobile World Cup. In 2011, LG Mobile World Cup took place on Jan. 26 in New York City at the historic Gotham Hall where 16 countries including Argentina, Australia, Brazil, Chile, El Salvador, Guatemala, Honduras, Indonesia, Korea, Morocco, Nicaragua, Panama, Portugal, South Africa, Thailand and U.S has participate it. Cristina Sales Ancines, age 20, and Jennifer Sales Ancines, age 15, from Panama as the “World’s Fastest Texters and they won $100,000 USD. So, who says texting is such a wasteful skill?

References: OgilvyPR (2012). How do you cut through the clutter of cell phone publicity and raise awareness for a new text-messaging phone? Retrieved April 20, 2012, from http://www.ogilvypr.com/en/case-study/lg-electronics-mobilecomm-usa-inc

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Social Media in China: Another One of China’s Great Walls

By Ainur Asyiqin Bt. Zulkifeli 2009026569

China is most famous as the manufacturing capital of the world. Also famous in China for these past few years, is the censorship of the social media imposed by their government. The Chinese government have came up with their own system of censoring and blocking websites such as Facebook, Twitter, and Youtube through a system in which they called, the Great Firewall and most commonly known as the Golden Shield.

But how does the Chinese communicate with each other through the Internet without the help of these social media? The Chinese government’s answer to that question is the birth of their own local social networking websites. Websites like Renren and Kaixin001 acts as their personalized version of Facebook, while Sina Weibo is used as Twitter and Youku is the main video hosting website equivalent to Youtube. Another successful social networking site is Jiepang, a Foursquare – like website which allows you to tell others your exact location. 

Other than blocking social networking websites, the Chinese government has also taken a further step in implementing heavy filter on the Internet to filter various keywords in articles such as the English word of Freedom, including those in which the government deem may bring stress to the government. As of 2010, the Chinese government have blocked up to one million articles each day.

The censorship of various social networking websites, and other resources on the Internet may be seen as a precautiounary move by the government. Many perceive the censorship by the government as a step by the government to control what the people of China would think and say about their government, not advocating democracy among its people. Jens Thraehart, the president of a China based marketing company, Dragon Trail says that the Internet is more influential in China rather than in other countries like the United States. This may be one of the few reasons why the government have imposed such abundant law.

Sources: http://www.huffingtonpost.com/2012/03/15/china-censorship-social-media_n_1347297.html

http://mashable.com/2011/11/30/china-social-networking/

http://topics.nytimes.com/topics/news/international/countriesandterritories/china/internet_censorship/index.html

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The Strong Get Stronger

What will new media look like in 10 or even 20 years from now?

By Atikah Zainal A'abidin 2009179817

It’s amazing how fast the Internet is moving. The evolution of Search Engines, online shopping, communication, and content delivery has changed the way we live our lives.  Now-days whatever you wanted to buy or do in real life, you can do online.  If you want to buy a car go to AutoTrader.com, if you wanted to buy a laptop just search Hp.com, if you want to buy a pair of jeans go to Gap.com.

Probably the biggest changes over the last 5 years or so are clearly the evolution of Social Media. Even though Instant Messaging and social networks have been around for probably 10 years now, it has only been in the last 3-5 years, that is has really become mainstream as people’s main source for connecting with friends, family and co-workers.  The all mighty Facebook will basically tell you anything you would like to know about a person and provide you instant access to millions of people. The power of social media has transformed the web into something incredible. It gives people the facility to connect with other like minded people and share their understanding and experiences instantly.

We can only imagine what the internet will be like in 5, 10, 20 years from now.  It is growing at such a speedy pace, that it is almost impossible to keep up with. We also believe that TV, Internet and phone will engage into one super communication tool, where we will be able use any of these platforms through one main border. Things like Radio, TV, Movies, and Gaming will all be real-time.  We don’t need to buy new games or CDs where we can just access these things in real-time through the web. 

Who knows if we would not need to use our computers for social networking? Every device we use from our cars to our toothbrushes will be linked to our social network and information about us, our location, our likes and dislikes and the status of each of the equipment, hardware or software we use will be available to our friends and co-workers through our social network. We will also be able to block information from those who do not need to know it more effectively.

However, predicting the future is always challenging no matter what the subject matter is. It’s hard to enlarge our minds beyond what we’ve already seen and experienced yet everyday someone gets a little closer to the next best invention or innovation. Social media functions are working hard to join together products and services with fundamental strategies in hopes of producing important results. As the old saying goes, “We’re only as limited as our imagination”.

So what will the future look like in ten years?

Source :
• http://www.silentblade.com/presentations/Tingoy_Bostan.pdf
• http://bigthink.com/ideas/15834
• http://heidicohen.com/future-of-social-media/

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Role of Traditional and Online Media in the 12th General Election, Malaysia

By Elliana Mellisa bt. Mohd 2009910425

Social networks are not new phenomenon on the internet as people began to socialize with one another frequently. The most popular social networks these days are Facebook, Twitter, Tumblr and Blog. Online social networks focus on building and reflecting social relationships among people who share interests, in formations or activities. Social media is being used by everybody including Prime Minister and other politicians.


The participation of citizens in the news and information industry however, is not a new phenomenon. Writing letters, providing observations, giving information and submitting personal or group photographs, audio or video to the mainstream media have been common practices that predate the Internet. Many analysts believe that by using new media, it can help to overcome the lack of media freedom. The new media is being use by the politicians to update and to share thoughts, information or opinion on what really is happening to them daily. By doing this, it can enable the politician to promote themselves and to get a fast feedback from their followers.

The Internet definitely is a medium that can be used to challenge a regime that does not respect democratic practices and to weaken the traditional print and broadcast media that are controlled by the government or companies who close to it. The Internet, especially through blogs and Internet news portals, has given civil society and Malaysian people a new hope to be able to access informed, critical views that challenge the government, information that is hardly to be heard by the government and the dissatisfaction of the among community through Internet.


In Malaysia, the politician and the social media appear as activities of individuals and civil society groups that aimed at correcting political bias in the mainstream media. The arrival of the Internet in the country has allowed various users in one way or another to use new media to correct the imbalance. The mainstream media features prominently in how the opposition is put together in Malaysia in terms of its public image and outreach. Without any fair access to the media, electoral success for the opposition is also impossible to promise. Hence, the mainstream media is seen as one of the very important barrier that can delay the development of the individual democracy.

Reference: http://search.taylors.edu.my/journalonline/Vol%201/SEARCH%20Vol%201/Usha(k)(SP)33-58.pdf

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Poor New Media Approach

By NurLiyana Binti Mohamad Munir 2009331937

If before this we have already seen the effective new media approach by Chester Zoo in attracting visitors to come to the zoo, then this time we will shift that mood and have a closer look onto a poor new media approach by world’s biggest banks.

Chester Zoo has taken a prudent approach in new media with their efforts to attract interest and attention of visitors to come and visit their zoo. They have upgraded their website and use the linking iFlickr application, a photo-sharing website where anyone can upload and tag photos, browse other photos and add comments.

However, it’s a total different case with approach taking by some of the world’s biggest banks. A survey show that most of the banks have not taken the appropriate measure in conducting a more consistent and thorough strategic approach towards social media.

Most of major banks especially in the US failed to engage with their public using the appropriate social media tools. And even if they used social media strategies, there were no recent updates or fewer activities. Only a few banks have taken the approach to use social media in staying connected and in touch with their clients. Among them are Deutsche Bank, Crédit Agricole and BNP Paribas and Credit Suisse. They have done well in engaging with their clients through Facebook, LinkedIn, Twitter activities, Youtube and mobile application offerings. Other than that, most of the leading banks failed to make use of the social media tools in attracting their clients. 

Thus, it is time for corporations out there to make use of the social media tools in one of the way to communicate and stay connected with their clients. It is vital as we are living in a world of rapidly growing new media market.

 Reference: http://www.investmentinternational.com/news/banking/world-s-biggest-banks-have-poor-approach-to-social-media-new-report-shows-4009.html. Accessed on 8 April 2012

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