by: Nur Naqiah binti Jalaludin 2009198131
However, one does not simply engage into social media campaign without planning it wisely beforehand. "If you fail to plan, you plan to fail." Here are some suggested key questions that one can consider before planning for a social media campaign:
1. What is your company's marketing objective?
2. What results do you wish to achieve?
3. Who on your team will be responsible for monitoring your firm's online presence and interacting with prospects and customers?
4. How much time will this employee be able to devote exclusively to social media?
5. Which of the social networking tools are best for your business?
Organizations must also take account the consideration that social media enable two-way communication which allow customers to give feedback, receive information from the organization through various social networking sites.
Effective social media campaigns consists of these characteristics:
1. Targeted
Set of clear objectives and success criteria. Target audience must be considered based on the objective of the campaign. Set achievable objectives and target specific audience.
2. Focused
Ensure that your campaign is of the direct response variety. Campaign are not spammy and don't just promote site links. Share something interesting and not just the same message to the audience.
3. Measurable
Creating a clear objectives and defined actions will provide straightforward message to the audience and this will make a clear and measurable success of the campaign.
4. Great Content
The cornerstone of any effective social media campaign is great presented in an interesting and engaging way. Social media campaign must be well organized and consistent. Updates on site must be consistent or audience will be confused. They must also interact with audience who leave replies and comments.
5. Simple and The Right Medium For the Message
Think about the actions you want your audience to take and match the medium to the message. For a campaign to be successful, do not register on every social media site. You might not be able to control every site and this will lead to fruitless campaign.
6. Memorable
Social media site must also be user-friendly and build relationships to increase perception of value and builds loyalty. Campaign shall also be as honest as possible. Trust is very hard to earn back once lost. To create a memorable campaign, innovative value is a must-have in a social site.
7. Profitable
There are plenty of siren voices that will say you can't put a price on customer engagement.
Social media marketing takes time in terms of results. Planning and carry out the social media campaign does not take that much time but audience would not be able to change behavior overnight. If within few months, the results aren't shown, changing strategy might work.
Reference:
http://blog.hubspot.com/blog/tabid/6307/bid/29272/5-Awesome-Examples-of-Engaging-Social-Media-Campaigns.aspx
http://sem-group.net/search-engine-optimization-blog/how-social-media-influences-consumer-behavior/
http://socialmediatoday.com/index.php?q=SMC/203359
http://www.searchenginepeople.com/blog/effective-social-media-campaigns.html
Great post, Naqy. Social media campaign is becoming 'in-thing' these days. As we can see on Facebook might as well Twitter, these are the social media that widely used by most companies to merge with their target market. For instance, how Maxis deal with their customers' carps and stuff like that on Twitter. Take a look at Air Asia, how they do their marketing plan by doing promotions and lowest price deals in Twitter. Instead, their CEO, Tony Fernandez also use Twitter to approach their potential customers as a purpose to give good image on behalf of Air Asia. Hence, social media campaign is really effective and useful for companies and organizations ;)
ReplyDeleteThank you Nadhia. Truly, social media is a great way to communicate effectively with consumers!
ReplyDeleteYou are right Naqy:) Social media simplify things especially in the corporate world. However, one must prepare on a crisis management plan IF any unwanted news spread through social media. Since social media hit millions and millions of users everyday, unwanted news can easily been spread. That is why, a proper plan need to be done if something bad happen in social media related to an organisation.
ReplyDeleteRegardless, this is indeed a great review as utilizing social media as a medium to communicate with the public is vital nowadays.
That's very a very good post. Nowadays the marketing world has become very competitive and if you want to do well in your business sphere, using right marketing approaches is the best way. I am already using business text messaging app. This is great and very convenient for my business.
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